Sunday, 5 September 2010

Gap's 'Black Magic' Trouser Campaign: Is 'too small' the new 'fits'?

Don't get me wrong, I'm a massive fan of Gap - even more so now they've finally launched their EU shopping site (even if it is a bit half-arsed IMHO with a poor show on the accessories front and various other sections - underwear, sleepwear, shoes etc. - missing completely) - but seriously, this Black Magic thing... if you're advertising how amazing your trousers are, particularly pushing that there's a fit for everyone, would you not be well advised to give your campaign models trousers in the right size?? Check out their ads - is it me or could all these models could do with a size up? Groin ruching really isn't a good look.

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