Know Your Brand's Value - Fashion Scrabble

Picture of Scrabble jewellery available from Katrina Louise.

This Summer the rules of Scrabble are being changed for the first time ever to allow the use of proper nouns. Until now only a few proper nouns had been allowed which were determined by a word list based on the Collins dictionary but this rule change means the use of place names, people's names and company names or brands will be allowed from July when the new UK version is released. According to a BBC report, the games company, Mattel, believe this change will "add a new dimension" to the board game and "introduce an element of popular culture" which they hope will encourage younger people to play. With that in mind, here's a look at how much a few fashion favourites could earn you on a basic score basis, although you may be better off looking to music for this one with JayZ (sans hyphen) coming in at a whopping 23 points for only 4 letters. Winner!

Erdem = 8,

Prada = 8,
Rodarte = 8,

Holland = 9,

Lanvin = 9,

Pilotto = 9,

Vogue = 9,

Gucci = 10,

Vuitton = 10,

Chanel = 11,

Hermes = 11,

Lupfer = 11,

Margiela = 11,

Pucci -= 11,

Thakoon = 12,

Versace = 12,

Hakaan = 13,

Rykiel = 13,
Schouler = 13,

Jaeger = 14,

Lagerfeld = 14,

Balenciaga = 15,

Laquan = 15,

Marchesa = 15,

Westwood = 15,
Mattijs = 16,
Schwab = 16,

Richemont = 16,

McCartney = 17,

Kenzo = 18,

Maxmara = 18,

Proenza = 18,

Sportmax = 18,

Beckham = 19,

Leibovitz = 23